Slack Technologies is going public, but with a twist. The company behind the favorite workplace communication app has filed confidentially with the Securities and Exchange Commission to list its stock with an American exchange. It’s doing a direct list on the exchange. This listing poses several risks for investors, especially if they’re thinking of buying right away. Slack is bypassing the most common method of going public – an initial public offering (IPO) – in favor of a primary listing. Within an IPO, an organization hires an investment bank or investment company to sell stock to the general public. The business raises capital for itself Typically, and some insiders cash out a portion of their stock.
However, in a primary listing, the company’s shareholders, such as early traders or employees, just start selling their stock on the exchange, cutting out the Wall Street banks. public investors buy stock from these insiders initially straight. And that’s what Slack does. It’s not seeking to raise money for itself, and it’s only these insiders who are initially offering stock. The direct listing path is uncommon. 7 billion, and it’s one of the more expected market debuts in some time.
The company reported that it acquired more than 10 million daily energetic users in 150 countries. For the entire year ending January 389 million, best for development of 76 percent seasons over 12 months. This season It’s projecting sales growth of 64 percent, when it should generate free cash flow, management says.
Those are heady statistics, however the valuation looks costly at more than 11 times sales. But if it saves development can stay high, it may not look so expensive for long. The direct listing exposes investors to certain risks that they wouldn’t otherwise face with an IPO. In a conventional IPO, there’s always trading on day one, as the stock is officially sold to the general public and it’s designed for purchase and sale. That’s incorrect in a primary listing necessarily, because the true number of shares available for sale depends upon whether insiders want to sell. If they actually sell Even, there is no guarantee that the stock will meet the demand from investors.
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While traders might demand millions of shares, there might be significantly fewer or none whatsoever that insiders want to market even. So supply will trickle onto the marketplace only as insiders opt to let go of it. So that could mean investors won’t predictably be able to trade the stock. With a conventional IPO, the banks leading the process actually support the stock price. Before it’s officially sold, they help market the stock to large institutional investors and drum up interest.
Then when the stock actually debuts, they have technical means to keep carefully the price up for a while. The bank’s efforts to help establish exactly what is a reasonable price for the stock, and that’s important psychologically for preserving the purchase price and investor self-confidence over time. However, in a primary listing, the marketplace for the stock might be slim – that is, with few shares trading, and a bank or investment company doesn’t support it.
So the stock’s price may be volatile. One large buyer may want a complete lot of stocks and push the stock very high, even though the supply is low. Conversely, one or more sellers might be willing to market at a cost well below market. Or possibly traders can’t even find a price they can agree on, no shares trade. For a while, the stock price may be driven more by these technical factors than the company’s fundamental performance. And this kind of volatility can scare investors into selling exactly when they shouldn’t, harming their long-term profits.
The initial processing reportedly says that Slack will have a dual-class share structure. This structure provides certain insiders, company officials usually, voting control beyond their share ownership. For instance, insiders with one talk about course might get 10 votes, while normal shares receive only 1 vote. Regarding Slack, co-founder, and CEO Stewart Butterfield while others are slated to receive privileged shares that allow them higher latitude in how the company is operated. Outside shareholders typically dislike a dual-class framework because the framework disempowers them.